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Bruce Rogers (typographer)
Bruce Rogers (1870–1957) was an American typographer and type designer, acclaimed by some as among the greatest book designers of the twentieth century.〔This view is advanced by Daniel Berkeley Updike, William Addison Dwiggins, Thomas Maitland Cleland, Will Bradley, Frederic Goudy, Frederic Warde, Rudolph Ruzicka, and Stanley Morison. Hendrickson, James, ''Bruce Rogers,'' in ''Heritage of the Graphic Arts'' edited by Chandler B. Grannis, R.R. Bowker Company, New York & London, 1972, p. 61.〕 Rogers was known for his "classical" style of design, rejecting modernism, never using asymmetrical arrangements, rarely using sans serif type faces, favoring stolid roman faces such as Caslon and his own Centaur. His books now fetch high sums at auction.
==Early life==
Born Albert Bruce Rogers in Linnwood, Indiana, he never used the name Albert and was known to associates as "BR." Rogers received a B.S. from Purdue University in 1890. At Purdue, he worked with political cartoonist John T. McCutcheon on the student newspaper and yearbook.
After graduation Rogers worked as both an artist for the ''Indianapolis News'' and as office boy for a railroad. After seeing several Kelmscott Press editions, Rogers became interested in producing fine books, and so moved to Boston, then a center of publishing, where he free-lanced for L. Prang and Co..〔Hendrickson, ''Bruce Rogers,'' pp. 61-63.〕
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